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10 Best Form Builders for Small Businesses

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eCommerce website design

Forms are still being used by small businesses to collect information about customers for various reasons such as product ordering and freebies giveaway. The best way to create a form is to use a form builder tool. Form builder allows you to create a neat form with all the necessary fields for your business needs. Here are the 10 best form builders for small businesses.

Website builder for small business

  1. Google Forms

Google Forms allows you to create free survey forms for your business needs. You must type in the questions one by one and then select the response type. There are many types of responses such as short answer, paragraph, multiple choice, checkboxes, drop down, and file upload. You can also insert date and time into the form. You can give your team access to edit the form just like Google Docs. It has built-in analytics that can track all the activities on the form in real time graphical report.

Wufoo Form Builder

  1. Wufoo Form Builder

Wufoo form builder is originally created by Chris Campbell, Kevin Hale, and Ryan Campbell in 2006 but it is now taken over by Survey Monkey. The free plan allows you to create 3 forms and each form can only receive up to 100 entries. There are over 300 form templates in various categories such as surveys, leads, and online order. Fields can be arranged by drag and drop and there are 4 layouts to organize your fields. It can be integrated with other social media, email marketing, affiliate, CM, and project management programs.


  1. Formstack

Formstack is ideal for people who are experienced in using a complex form building tool. It has a nice dashboard where you can find all the tools organized in categories like form builder, data & analytics, payments, and security. Form questions can be shown or hide depending on the previous answers of the same user. There is an extensive list of add-ons that you can install to improve the form functions. You can use a wizard to build the form from scratch or choose from a prebuilt form.


  1. Typeform

Typeform allows you to design a survey form on a drag and drop interface. You can find templates on all types of surveys including short/long answer, multiple choice, picture selection and drop down menu. You can also use picture and video in the question you ask in the survey. Surveys can appear as a pop up when a visitor lands on the page. From your statistic dashboard, you can view the response of each user in real time.


  1. Movavi PDF Editor

Movavi Pdf editing software allows you to create digital fillable PDF forms for various uses in your business. It reveals a text tool when you click the Edit button on the Pages view. With the text tool, you can draw a rectangle textbox and type in the text. You can create an underline field by pressing Ctrl + U. On the right side, you will see options for customizing the fonts including font family, font size, and font style. You can also add an image by clicking on the image button. The image can be rotated and moved anywhere in the page just like the text you created.

  1. Pabbly Forms

Pabbly Forms is a drag and drop form builder that allows you to build a custom form within a few clicks. You can customize the form with different background template, custom header, and footer presets. The form can be embedded anywhere on the web including your website, and social media. On your dashboard, you can see stats on new messages, replied messages, and on hold messages. It works with payment gateways like Stripe and PayPal to collect payment. The form features recurring payment feature that allows your customers to make payment monthly, quarterly, and weekly.


  1. Paperform

Paperform is a flexible form builder with a growing feature list. The form is fully customizable with a WYSIWYG editor. Headings, pictures, and videos can be added to the form. It can be integrated with payment options such as PayPal, and stripe to collect payment. It is also suitable for creating surveys and quizzes as it has a comprehensive scoring system. More than 20 types of questions are supported for creating surveys.


  1. Ninja Forms

Ninja Forms is a basic form builder that can be used to build forms on Word Press. It can be used to build website contact form, order forms, request a quote, subscription, questionnaire, and guest post forms. The form builder is free but you have to purchase the add-ons. The add-ons are available in a bundle pack or you can purchase it separately. Fields like textbox, list, password, calculation, star rating and anti-spam are supported. There is no clear documentation so it can be difficult for beginners to use the features in the form.


  1. Jotform

Jotform is an online form builder that allows you to create a form by dragging and dropping form blocks. When you click on the create form button, it will ask you to enter a header title. After that, you can click on the Add Form Element button to access the list of available form blocks on the left. The form is customizable with different color scheme preset or you can type in the hex code for the form color. You can also use your own image for the form template. There is also the option to modify the CSS of the form.


  1. Cognito Forms

Cognito Forms is a free online form builder that can be used to create unlimited HTML and survey form. The form can be directly embedded in your website. Like other drag and drop form, you just have to drag a field and arrange it in the form layout. You can customize it to send an email to you every time someone submits the form. It allows you to have a quick glance at all your entries on the dashboard. The form support complex calculations such as calculating the total costs. You can control which fields the customer see with the conditional logic builder.

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